How much does a professional business website cost?
A professional website is priced by what it must do, not by page count. In the European and international market, a simple site runs 500 to 2,000€; a five-page brochure site, 1,500 to 4,000€; a lead-generation site with blog and technical SEO, 3,500 to 8,000€; and a custom system starts around 10,000€ and up.
Price follows function. Before quoting, KOPER first understands the goal.
What's the difference between a brochure site and a lead-generation site?
They serve two different goals. A brochure site presents the company: who you are, your services, how to reach you. It is a shop window.
- Brochure: builds credibility but waits for the visitor to act alone.
- Lead-gen: designed to turn a visit into a contact, with clear calls to action, forms and CRM integration.
If you invest in ads or SEO, a lead-gen site converts that traffic into real leads. A polished brochure site supports the brand but rarely drives demand on its own.
Should I use a website builder or a custom build?
It depends on your business goal. A builder like Wix is fast and cheap to start and good for validating an idea. The limits show when you need to scale: performance, technical SEO and integrations get constrained.
- Builder: ideal to validate or for a simple shop window.
- Custom: you own the code, it is fast, it scales and connects to CRM, automation and ads.
When the site is central to sales, a custom build pays back in speed and leads.
How much does it cost to maintain a website per year?
These are the costs most people leave out of the first budget. Per year you typically pay:
- Domain: from around 10 to 20€ per year.
- Hosting: roughly 60 to 300€ per year, depending on scale.
- Maintenance and updates: variable, essential for security and speed.
A site left without maintenance grows slow, vulnerable and slips in Google. Treat maintenance as ongoing investment, not an optional expense.
How much does a custom site or system with integrations cost?
Here the price stops being a website price and becomes software pricing. A custom system with login, dashboard, and integrations to CRM, payments or APIs typically starts around 10,000€ and rises with scope.
Cost grows with complexity: how many integrations, business rules and users. It is not an expense, it is an asset: it automates processes and replaces manual work. KOPER quotes only after understanding exactly what the system must solve.
Why is a professional website different from a cheap one?
The difference shows in results. A cheap site is often slow, poorly indexed and built without a conversion strategy: it looks fine and generates nothing. A professional site is built for performance.
- Speed: fast pages cut bounce.
- Technical SEO: ranks for the searches that matter.
- Conversion: clear calls to action and a path to contact.
A site that neither converts nor ranks costs more than none, because it burns ad budget with no return.
How long does it take to build a website?
Timelines are measured in weeks, not days. It depends on the site type and how ready your content is.
- Simple shop window: around 1 to 2 weeks.
- Brochure site: 2 to 4 weeks.
- Lead-gen with SEO: 4 to 8 weeks.
- Custom system: two months and up.
Very short deadlines usually mean a ready-made template with no strategy. Plan the content upfront so it does not stall the schedule.